Penggunaan QRIS (Quick Response Code Indonesia Standard) sebagai Sistem Pembayaran pada UMKM Makanan di Pekanbaru
Keywords:
QRIS, digital payment system, food MSMEs, cashless transactions, PekanbaruAbstract
This study aims to analyze the use of QRIS (Quick Response Code Indonesian Standard) as a payment system for food MSMEs in Pekanbaru. The research employed a qualitative approach with a descriptive method. The participants consisted of 10 food MSME owners who had implemented QRIS, selected through purposive sampling. Data were collected through in-depth interviews and field observations. The results indicate that the use of QRIS has a positive impact on business activities by simplifying and accelerating transactions, improving customer convenience, assisting financial record management, and potentially increasing sales turnover. Customers, especially younger generations, prefer digital payments because they are considered practical and secure. However, the implementation of QRIS still faces several challenges, such as unstable internet connections, limited digital literacy, and the habit of some consumers who still prefer cash payments. This study concludes that QRIS has a strategic role in supporting the digital transformation of food MSMEs in Pekanbaru toward a more modern, efficient, and competitive business system. Therefore, support from the government, financial institutions, and digital service providers is needed through infrastructure improvement, education, and continuous socialization to optimize QRIS adoption.
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