Pengaruh Etika Bisnis Islam terhadap Kepercayaan Konsumen UMKM
Keywords:
Islamic Business Ethics, Consumer Trust, MSMEs, Linear RegressionAbstract
This study aims to analyze the effect of the implementation of Islamic business ethics on consumer trust in Micro, Small, and Medium Enterprises (MSMEs). The research employs a quantitative approach with an associative design. The population consists of 200 MSME actors, and the sampling technique used is accidental sampling. Data were collected through questionnaires and analyzed using simple linear regression, t-test, and coefficient of determination (R²). The results show that the implementation of Islamic business ethics has a positive and significant effect on consumer trust. This is indicated by a regression coefficient value of 0.68 and a significance value of 0.000 < 0.05. Furthermore, the R² value of 0.52 indicates that 52% of consumer trust is influenced by Islamic business ethics, while the remaining is affected by other factors such as product quality, price, and service.The study concludes that the better the implementation of Islamic business ethics in MSMEs, the higher the level of consumer trust. Therefore, the application of Islamic values such as honesty, trustworthiness, justice, and transparency plays an important role in building sustainable business performance.
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