An Integrative Model of Sharia-Based Behavioral Nudging in Digital Zakat Platforms to Enhance Generation Z Donor Compliance: A Hybrid Approach of Maqashid Sharia and Neuroeconomic Decision Framework
Keywords:
sharia nudging, digital zakat,, generation z, maqashid sharia, neuroeconomicsAbstract
This study addresses the persistent challenge of low zakat compliance among Generation Z in the digital era, despite the rapid growth of digital zakat platforms. This gap indicates that existing approaches have not effectively integrated behavioral and spiritual dimensions. This research aims to develop a Sharia-based behavioral nudging model integrated into digital zakat platforms by combining magashid sharia principles and a neuroeconomic decision framework. The study employs a mixed-method approach, including survey data from Generation Z donors and experimental design to test behavioral interventions. The results show that the integration of ethical nudges rooted in Islamic values significantly increases donation intention, trust, and sustained compliance behavior. The analysis reveals that combining emotional, cognitive, and spiritual triggers creates a more holistic decision-making process compared to conventional models. Furthermore, the proposed model demonstrates stronger effectiveness than previous approaches that rely solely on financial literacy or religiosity variables. This study concludes that a hybrid behavioral-sharia framework offers a novel and practical solution to enhance digital zakai engagement among Generation Z; while contributing to the advancement of Islamic social finance in the digital ecosystem.
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