PERANAN STRATEGI HALAL DAN STRATEGI PENGEMBANGAN USAHA PRODUK PANGAN UMKM DALAM MENJAGA KETAHANAN PANGAN RUMAH TANGGA

Abstract

Local food products are closely related to community culture, so they become a characteristic of a region. The growth of this business encourages the economy to support the food security of business actors. Efforts are made to increase demand for local food products by increasing consumer confidence in products through halal certification. The aim of this research is to analyze local food product business development strategies and analyze the role of certification in supporting the food security of business actors in Khadijah MSMEs. This research was analyzed using SWOT analysis and the Coping Strategy Index (CSI). The preparation of a strategy for developing local food product businesses in Khadijah MSMEs was carried out by identifying internal and external factors. The biggest internal strength factors are products based on local food, extensive product marketing, and already having regular customers. The biggest internal weakness is limited access to capital. The biggest external opportunity factor is product marketing, which is carried out offline and online. The biggest threat factor is the large amount of competition with other local products. The condition of the local food product business at MSME Khadijah is at Grow and Build. Strategies that can be implemented include improving facilities and infrastructure, especially in product processing processes and raw materials. This strategy needs to be developed to increase family food fulfillment. The mechanism for fulfilling family food is at Level I, without taking drastic steps at Levels II and III. This cannot be separated from the role of halal certificates in Khadijah MSMEs, which are based on processed eggs and local food in Riau Province. Halal certificates are able to increase product sales so that business actors are more economically empowered to meet food needs and support food security at the household level.