ANALISIS STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN PRODUK BATIK RIAU
Keywords:
batik, digital marketing, online, disruption, social networking, qualityAbstract
This research aims to determine 1) the digital marketing implemented by the Malai Batik shop that sells Riau batik in Pekanbaru; 2) the role of digital marketing in increasing sales of Riau batik; and 3) identifying existing strengths, weaknesses, opportunities, and threats using SWOT analysis. The method used in this research is qualitative descriptive research, namely research based on the power of analytical description. Data collection was carried out through interviews, observation, and documentation. Meanwhile, data analysis uses SWOT analysis. The research results reveal that the Malai Batik shop in Pekanbaru has implemented digital marketing strategy practices (online marketing) through social media such as Facebook, Instagram, and other internet networks that are connected to a wider range of consumers since 2015. The Malai Batik Shop sells Riau batik in Pekanbaru, marketing through the market. Marketing in this way can be accessed globally. The application of digital marketing by shops selling Riau batik can increase sales. This is because consumers are wider and closer, can check the quality and reputation of products, and can carry out transactions online.
References
--------------------, 2015. Agility: BukanSinga Yang Mengembik. Jakarta: Gramedia Pustaka Utama.
---------------------, 2018. The Great Shifting: Series on Disruption, Lebih Baik Pegang Kendali Daripada Dikuasai. Jakarta: Gramedia Pustaka Utama. Kotler, Amstrong, Prinsip-Prinsip Pemasaran (Jakarta: Erlangga, 2008).
Aditya, Shandy. Rahmi, PurnamaDedi, 2017. Pemanfatan Digital Marketing Bagi UMKM Di Kelurahan Malaka Sari Duren Sawit. Jurnal Pemberdayaan Masyarkat Madani. Vol. 1. No 1, Juli 2017.
Arifah, Nur Fatimah. 2015. Analisis Penerapan Sosial Media Sebagai Strategi Marketing Dalam Bisnis Online. Jurnal Transformasi. Vol 11. No. 2. 2015: 143-149.
Arikunto. (2011). Prosedur Penelitian Suatu Pendekatan Praktek. PT Reika Cipta.
Atmadja, A. T. (2018). Determinant Factors Influencing the Accountability of Village Financial. Academy of Strategic Management Journa, 17(1), 1–9.
Azaria, P. A. 2014. “Internet Marketing terhadap Pembentukan word of mouth dan Efektifitas Iklan dalam Meningkatkan brand awareness”. Jurnal Administrasi Bisnis (JAB), Vol. 13 No. 1 Agustus 2014
Baehaqi, A., Faradila, N., & Zulkarnain, L. (2021). Akuntabilitas dalam akuntansi dan pelaporan keuangan pondok pesantren di indonesia. Liquidity, 10(April 2021), 45–53.
Batubara, H. H., & Ariani, D. N. (2018). Implementasi Manajemen Berbasis Sekolah Di Sdn Sungai Miai 5 Dan Sdn Surgi Mufti 4 Di Banjarmasin. AL-ULUM : Jurnal Ilmu Sosial Dan Humaniora, 3(2), 452–461. https://doi.org/10.31602/alsh.v3i2.1196
DiatulFajri, Rizal, & Nofrivul. (2021). Akuntabilitas Dan Transparansi Keuangan Di Yayasan Pendidikan Dan Dakwah Islam Wihdatul Ummah Qurrata A’yun Batusangkar. JakSya:Jurnal Akutansi Syariah, 1(1), 12–25.
Haryani, F. F., Sukarmin, S., Wahyuningsih, D., & Supurwoko, S. (2021). Implementasi Komponen-Komponen Manajemen Berbasis Sekolah (Mbs) Di Sekolah Menengah Pertama. JAMP : Jurnal Administrasi Dan Manajemen Pendidikan, 4(3), 204–211. https://doi.org/10.17977/um027v4i32021p204
James F. Engel, Roger D. Blackwell, Paul W. Miniard. 1994. Perilaku Konsumen, terjemah F. X Budiyanto, Jilid I, Jakarta: Binarupa Aksara.
Jatmiko, B., Muhammadiyah, U., Sari, R. N., Muhammadiyah, U., Prawoto, N., Muhammadiyah, U., Ardhi, K. F., Mada, U. G., Astuti, R. J., & Muhammadiyah, U. (2019). Application of Government Accounting Standards , Financial Statements Reporting , and Accessibility of Regional Finance Against Accountability for Regional Financial Management ( Survey of All SKPDs of Kulon Progo Regency Government ). Advances in Economics, Business and Management Research, 102(Icaf), 6–12.
Kasali, Rheinald, 2017. Disruption. Jakarta: Gramedia Pustaka Utama.
Limbong, I. E. (2021). Aspek Finansial Pendidikan Islam. Jurnal Kajian Islam Kontemporer ( JURKAM ), 1(3), 147–154.
Mubin, N. (2018). Integritas dan Akuntabilitas dalam Pengelolaan Keuangan Sekolah atau Madrasah. Attaqwa: Jurnal Ilmu Pendidikan Islam, 14(2 SE-Articles), 80–92. https://doi.org/10.5281/zenodo.3366740
Murdayanti, Y., & Puruwita, D. (2019). Akuntabilitas Pesantren. Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis, 7(1), 19–29.
Puspitasari, F. F., Hamidah, T., & Rofiq, A. (2022). MANAJEMEN KEUANGAN LEMBAGA PENDIDIKAN ISLAM َّ (Studi Tafsir Al-Mizan:M.Husain Tabataba’i). A-Idarah, 12(01), 66–75.
Sugiyono. (2015). Metode Penelitian Pendidikan (Pendeka- tan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta.
Trisnawati, F. (2018). Pengaruh Akuntabilitas Dan Transparansi Terhadap Pengelolaan Keuangan Madrasah di Kota Pekanbaru. Al-Iqtishad, Jurnal, I4(1), 1–19.
Wulandari, A., Munastiwi, E., & Dinana, A. (2022). Implementasi Manajemen Keuangan Lembaga Pendidikan Pondok Pesantren di Masa Pandemi Covid-19. Jurnal Manajemen Pendidikan Dan IlmuSosial, 3(1), 106–118.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 At-Tajir: Jurnal Manajemen Bisnis Syariah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.