OPTIMALISASI FUNGSI MANAJEMEN DALAM PEMBERDAYAAN MASYARAKAT MELALUI DAKWAH DI DESA SUNGAI AMBAT KECAMATAN ENOK KABUPATEN INDRAGIRI HILIR RIAU

Abstract

This study aims to analyze the optimization of management functions—planning, organizing, implementing, and supervising—in da’wah activities focused on community empowerment in Sungai Ambat Village, Enok District, Indragiri Hilir Regency, Riau. The method used is a qualitative approach with data collection techniques including observation, in-depth interviews, and documentation. The results show that management functions have been applied gradually but are not yet optimal. Da’wah planning is still incidental and not based on community needs. Organizing is carried out simply by local religious leaders, but with minimal involvement of village youth. The implementation of da’wah activities is fairly active, especially in the form of study circles (majelis taklim) and skills training, but it has not yet been integrated into long-term programs. The supervision function remains weak due to the absence of measurable success evaluation indicators. This study recommends enhancing the managerial capacity of da’i (Islamic preachers) and fostering collaboration with external institutions to support the sustainability of da’wah-based empowerment programs.